The Chief Executive Officer of the EIB Network Nathaniel Kwabena Anokye Adisi, better known as Bola Ray, has said the company’s new radio addition Kasapa 102.3FM will impact society positively.
According to him, the programmes of the mass market station were crafted with its listeners in mind.The Adabraka-based station which has been in existence for just about three months has already positioned itself as a substantial force to reckon with in the mass market radio business.
Speaking at the official launch of the station Friday, Bola Ray said the company will aspire to achieve the highest standards in media practice.“Kasapa FM began with the motive of serving the masses and impacting society. Kasapa can boast of not only well celebrated and trained staff but also ultra modern offices and equipment that’s why we say Excellence In Broadcasting we are here to ensure that the highest standards of our industry are upheld without compromise.
“For all stakeholders, clients and potential clients here, I will like to give you a myriad of reasons why Kasapa should be your first choice whenever you think of doing business,” he noted.He added: “Firstly, our programming structure has been carefully and strategically put together with the thought of our clients in mind because to us here at Kasapa the customer is King. The programs on Kasapa have been scheduled carefully to allow clients make easy decisions on where and how to place their adverts. Also Kasapa is the current radio station for the masses providing the best rates, quality services and producing better results within a short period of our existence.
“We can also talk about our synergy. Kasapa is part of the EIB one stop shop for advertising network. When you walk in to Kasapa to partner us in business, you have the opportunity of leveraging on our sister stations, Starr 103.5FM right here in Accra, Live 91.9FM, also in Accra, Agoo 96.9FM in Nkawkaw, Ultimate 106.9FM in Kumasi, Empire 102.7FM in Takoradi and the Heritage newspaper as well as the many other affiliates we are currently working on bringing to life soon”.