The Managing Director of Unilever Ghana Limited was last Sunday crowned the country’s Marketing Woman of the Year 2015 at the 27th National Marketing Performance Awards
Elizabeth Arkutu credited for various roles in projecting the Unilever brand was celebrated for her extraordinary leadership in 2015 which did not only solidify the Unilever brand in the country but also helped the company to meet the needs of its numerous customers.
A citation in accompanying the award, described her as peerless vision for the future, heightened human relations and her humility when relating with her colleagues no matter their position in the company.
She received praises for helping in the expansion of Unilever Ghana’s operations opening job avenues for dozens of Ghanaians to be employed, halving their dependence on relatives.
Mrs Arkutu said what sailed her to the top was the way she collaborated with her colleagues to navigate Unilever Ghana during this “time of economic challenges and difficulties” which saw the performance of the company peak between 2014 and 2015.
“We put in place good strategies, did some great innovations, activations and cost savings and we were able to correct our profit and loss (PNL),” she said.
She promised to “continue to grow” the Unilever brand in Ghana to prosper the Ghanaian economy and contribute to the local industry.
The awards held at the State Banquet Hall was anchored on the theme “Democracy and National Cohesion; Marketing a new political paradigm.”
National President of CIMG, Kojo Mattah intimated the presentation of the awards was an attempt to encourage professionals and business leaders to aspire for excellence in whatever they do.