The Chief Executive Officer of Airtel Ghana Limited Lucy Quist has resigned from the telecommunication company.
She expressed appreciation to her colleagues and Airtel clients for their support, encouragement and business partnership over the course of her stewardship.
A section of Ghanaians have questioned her role when the merger between Tigo Ghana and Airtel Ghana was announced.
Someone recently asked me whether I have ever been hiking. As someone who loves to walk my eyes lit up. A long challenging hike is always energising. Then for a moment my mind went to more challenging outdoor activities I have been part of; in particular rock-climbing.
When we climb rocks, or any peak for that matter, our goal is to get to the climax. Each step of the way requires that we give up the safety of the current level we find ourselves on. The certainty of the current level creates a sense of safety that can prevent us from exploring the adventure of the next step up. Safety can prevent us from reaching that climax. Yet to get to the future we must let go of the present.
After three and a half years of leading the amazing team at Airtel Ghana, the time is right for me to move on to the next chapter. It has been a truly remarkable journey and I thank each and everyone of you for your support, encouragement and business partnership over the course of my stewardship. We are proud of our achievements. Particularly, I want to thank all those who have been part of the many initiatives I have led over the last few years to empower young people and every young person who works with me for that matter. Notably the Evolve with STEM and the Bold New Normal initiatives. I look forward to empowering more young people even as I continue my professional leadership journey. Together we will create the Bold New Normal of prosperity for our country and continent.
And always remember to keep climbing!
Thank you Lord for ordered steps’ she wrote on her Facebook page.
Lucy Quist joined Airtel Ghana in 2014 as the first Ghanaian female CEO of a major multi-national telecom company. During her tenure, she successfully led her team to reposition and transform Airtel Ghana into one of the fastest growing telecom companies in the country as well as the industry leader in data and digital innovation and the most loved telecom brand in the daily lives of Ghanaians.
She is credited with leading the launch of breakthrough initiatives for Airtel Ghana including the introduction of bespoke sub brands and value propositions for customers – such as Airtel Premier, the telecom industry’s first ever sub brand that provides telecom and lifestyle solutions for High Value customers. She also led the creation of Airtel’s Data Business – building a specific sub brand to grow the data side of the business – resulting in a significant growth in customer and revenue market share for data. Airtel’s Data Business became the conduit for digital inclusion and some of the most remarkable innovations in the data and internet service provider space within the Ghanaian telecom industry.
For instance, under her leadership, Airtel Ghana was first to introduce Free Facebook in 2015 and also zero-rated over 40 sites across education, media, healthcare and lifestyle which enabled thousands of Ghanaians, who would otherwise be excluded, to be digitally included. The company would follow up with breakthrough innovations such as Bundles on Facebook which enables the purchase of data bundles in real time on Facebook, dual recharge cards that enabled customers to directly load either data or airtime from the same recharge card among others.
Commercial growth aside, Mrs. Quist has been a strong advocate for corporate citizenship and Science, Technology, Engineering and Mathematics (STEM) – enabling Airtel Ghana to play a significant role in the social and economic development of the country through the company’s community investment programmes such as Airtel Touching Lives, Airtel Ris-ing Stars, Schools Adoption programme and the Evolve with STEM initiative – which she personally championed to transform mindsets and empower young people to embrace STEM.
Through her exemplary leadership, Airtel Ghana has been recognised repeatedly by repu-table organisations in Ghana, Africa and globally. The company is reported to have won over 30 major competitive awards during her tenure including Best Data and Internet Service Provider, Telecom Business of the Year, Best CSR initiative in Africa and at the Global Carrier Awards.
On a personal level, Mrs. Quist has been recognised by several reputable organisations for her transformational and inspirational leadership, her exceptional strategic marketing in-sights, selfless dedication to growing people and for championing causes that are shaping the lives of young people on the continent. Notable among these are – Corporate Leader-ship Award (Ghana Legacy Honours 2017), Telecom CEO of the Year (Ghana ICT and Tel-ecoms Award 2016), CSR CEO of the year (Ghana CSR Excellence Awards 2016) and CIMG Marketing Woman of the year (2014).
Lucy Quist has been involved in many initiatives targeted at young people. In recent times, she has embarked on the “Bold New Normal Tour” to empower young people to fully re-alise their potential.
She is on the Board of many distinguished local and international organisations including the International Board for African Institute for Mathematical Sciences (AIMS), Petra Trust Company Ltd, the Business Environment Enabling Programme under the UK Department of International Development (DFID), the Climate Innovation Center Ghana and The Ex-ploratory among others.
She is a founding member of the Executive Women Network, a non-profit organization of women in senior management and executive positions committed to inspiring, empower-ing and supporting women executives to succeed and become influential both locally and internationally.