Kim Kardashian West announced this week that she would be launching a line of concealers as part of her eponymous beauty brand and fans are accusing the range of not being inclusive enough.
The new concealer kits form part of the reality TV star’s KKW Beauty brand and come in 16 different shades.
The campaign imagery might feature models of different sizes, ages and skin tones, but fans are claiming that the majority of shades available in the range wouldn’t work for women with darker skin, with some labelling it “disrespectful”.
“Not sure why KKW beauty has dark-skinned models when you know full well your trash shade range isn’t going to be any good for them,” one person commented on Instagram.
“They don’t have a shade nearly close enough to [the dark-skinned model’s] skin tone,” another added.
“She’s just using her in her campaign to pretend that she’s diverse but then not actually providing makeup in shades for people like her to wear.”
However, model Mouna Fadiga, who stars in the campaign, has responded to criticisms by insisting that the concealers work on her skin tone:
“To end the conversation because you are taking about me ( : I am the « dark black model ),” she commented on KKW’s Instagram post, “I can tell you that they did not chose me only to pretend; I had the make up on and it fits perfectly my skin color.
“I am not wearing any make up usually so I know when I have it on if it’s good or not and here it was the case, I even keep it on me and went have diner a friend [sic]”.